Get to know more about Carol and Lauren of Second City Style.
JS: How did you two meet….and come up with Second City Style?
CC: Lauren and I were in a business networking group. She was in Marketing and Technology and I was a graphic designer. We worked on a project together and started talking about fashion and beauty and just about everything else and became friends. She wanted to start her own business and was actually the one who came up with idea of a fashion website for the women of Chicago. Well, with her MBA and background she really knew more about how to do this and took off with it. I thought it would be a little side biz, and it turned into a full time job!
JS: What do you enjoy most about your online magazine and blog?
CC: I mostly enjoy meeting and interviewing fashion designers and going to New York Fashion Week. Our contributing writers are wonderful and many have been with Second City Style since it started in 2006, and we all share a passion for fashion.
JS: What are your favorite trends right now?
CC: Right now I really like mixing prints, in small doses! I am glad that there is a return to clean suits and jackets, and that skirt lengths are getting longer. It is much more suitable for our target demographic, which is age 30-50, and for me!
JS: What is the biggest fashion faux pas??
CC: Women can have fun with trends, but they need to keep it age-appropriate! Too short, too tight and too revealing in too many places - at once - is usually the origin of a big faux pas. The issue is really about fit and balance. We don’t want to take the fun out of dressing and want women to enjoy the trends, and this is where we like to guide them. You can wear a plunging neckline, or a skirt with a slit, or vice-versa but please not together.
JS: Is there anything else that you would like people to know about Second City Style?
CC: Recently we put together a manifesto that sums things up. We believe that when it comes to fashion and beauty, women should always surround themselves with luxury, they should not settle for less at any age and life’s luxuries do not necessarily require breaking the bank. We believe in … Attainable Luxury.
Keep up with the ladies of Second City Style at www.secondcitystyle.com, or tweet them @SecondCityStyle