friday feature: Mariella Loiacono
Store Director at DNA2050
JS: What do you do at DNA2050?
ML: I am the Store Director for DNA2050 Chicago (a division of IK Retail Group). My role really encompasses all aspects of the fashion world from buying, styling, and training, to the pleasure of working with our amazing clients. It’s a multifaceted position that allows me to utilize my creativity. Best of all, it’s a blast! I love it!!!
JS: Explain your background before DNA2050.
ML: I have been extremely blessed to have the opportunities I have had, and currently do, in an industry that I love. I started my career at Smashbox cosmetics and was given the opportunity to attend Fashion Week many times, as well as to participate behind the scenes in the runway shows of some of my favorite designers and celebrities. My passion for the industry over the years has grown not only my creativity, but, my closet as well. I really believe my love for fashion started from my early ages. I am convinced I inherited this passion from my grandmother and mom; whom have always been super chic…my grandmother still refuses to wear anything but stilettos, even when running errands.
JS: What do you like most about fashion?
ML: Fashion allows us to be a different “character” within ourselves everyday.
JS: DNA2050 Chicago has not always carried these brands. How have you re-invented the Chicago store?
ML: DNA2050 Chicago is always evolving based on the most current trends. While I really wanted to keep true to that philosophy, I also wanted to put a colorful spin on the concept to give the store a unique flare, different from any other boutique. The store is now a mixture of the classic styles that we adorned by style icons ranging from Jacqueline Onassis-Kennedy to Twiggy. The store is a bold twist on classic sophistication and chic bohemian.
JS: What is your favorite new piece or trend right now?
ML: My favorite piece and fashion trend… that’s such a difficult question…I love it all…If I had to choose one though, I would have to say the bright colors that have trickled into the FALL and WINTER seasons. I think it’s going to be a great pop against the white winter landscape that will soon be the backdrop of our Chicago streets.
JS: Any FNO plans??
ML: Yes! Of course!!! We cannot wait! We are having a cocktail party on September 6th from 6-9…DJ, Denim, Drinks, and the launch of the seasons hottest trends. We have great promotions going on throughout the entire month of September as well! The only thing that is still up in the air is my outfit!
Visit them inside The 900 Shops on the 3rd floor.